Slurpee Date

ClientSlurpee
AgencyDentsu

For 60 years, Slurpee has been making things a little less serious. So when first dates started feeling overplanned, over-pressured, and way too formal, we turned 7/11 into an invitation to do dating differently. The Slurpee Date gave people a low-stakes way to meet IRL, with no reservations required.

Slurpee Date campaign board — Rewriting the rules of the first date

The Tease

We sent newly single reality star JaNa Craig on a Slurpee Date and let paparazzi snap some pics for Deuxmoi to post on social.

Deuxmoi post of JaNa Craig on a Slurpee Date Deuxmoi post of JaNa Craig on a Slurpee Date Deuxmoi post of JaNa Craig on a Slurpee Date

Fans quickly noticed her date looked a lot like Bachelor star Dale Moss. Coincidence?

Social reaction to JaNa Craig's mystery date Cosmopolitan article: Who is JaNa Craig's mystery man? TikTok speculation about JaNa Craig's mystery man

The Launch Films

We paired six real singles on blind dates, then surprised them by swapping their plans for a Slurpee Date outside 7-ELEVEN.

The Slurpee Day Activation

On 7/11, any couple who came to a select 7-ELEVEN and showed a cancelled reservation unlocked an exclusive Slurpee Date experience outside the store, complete with free Slurpees and a limited-edition double straw made to be shared.

Couple sharing a Slurpee with the limited-edition double straw Slurpee Date photo card at the flower-arch backdrop Photographer shooting a family at the Slurpee Date activation Slurpee Date 7/11 activation ad — cancel the serious reservation, make it a Slurpee Date

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